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EAA Partner Insider
JANUARY  2 0 1 0
WELCOME!
Partner Insider is designed to keep you up-to-date on the important information you need to know, including what's happening at EAA and what's in store for EAA AirVenture Oshkosh 2010 - The World's Greatest Aviation Celebration. We know that success at AirVenture is an important part of your year, and we want to help you get outstanding results. The entire aviation spectrum will be showcased, and together we will move the aviation community forward, bringing new faces to the wonderful world of flight. If there is information you'd like to see in this communication, or have something you think EAA's exhibitors and partners might like to know, please pass it along to exhibits@eaa.org.
AIRVENTURE 2010 EXHIBIT PARTICIPATION INFORMATION E-MAILED JANUARY 6TH!
On January 6 you should have received a link to the online Exhibitor's Guide. The guide includes the exhibit application and all forms needed to participate at AirVenture 2010. Please read all sections carefully and forward this e-mail to all key staff involved in planning AirVenture 2010 for your company. Those who did not provide EAA with an e-mail address will receive a hard copy of the Exhibitor's Guide within the next two weeks. Any company who received the online version of the Exhibitor's Guide and would like a hard copy mailed to them will need to contact the EAA Exhibit Office at exhibits@eaa.org or 800-236-1025.
GES AND KARL'S HOLD PRICES FOR AIRVENTURE 2010
One way AirVenture is responding to the soft economy is holding exhibitor 2009 pricing for 2010. In addition, GES and Karl's - our main exhibitor suppliers - are maintaining their 2009 prices this year. Holding those rates, along with exhibitor rates, will help keep exhibitor costs steady at Oshkosh this year, allowing AirVenture to continue to be a great value for companies that display their goods and services at the convention.
WE'RE GOING WHERE?
During the first few weeks of February, we'll begin the placement process. Remember that Priority One applications will be assigned first, based on a variety of factors, including total partnership, longevity, product mix, etc. After all Priority One exhibitors are located, subsequent priority numbers will be assigned.
WHEN DO WE FIND OUT?
We know many of you incorporate your exhibit location with your pre-AirVenture marketing. Your booth confirmations will be e-mailed in early March. If an e-mail address is not provided on the 2010 exhibitor application, you will receive your booth confirmation via mail after March 1.
ADVERTISING OPPORTUNITIES AT AERO
EAA will once again be participating at AERO Friedrichshafen in Germany April 8-11. Our goal is to increase our brand visibility by describing what EAA is and what we do, present EAA member benefits at AERO, encourage EAA memberships, and enhance and establish business relationships. We also hope that our participation in AERO provides business advantages to you!

Here's how: EAA will be working with AERO on a show daily with advertising opportunities and discounts. AERO Today has free distribution at all show gates and special newsstand locations throughout the show site as well as copies delivered to every exhibit daily. Special advertising packages are also available for AERO Today with EAA Sport Aviation and our show daily for our Oshkosh show, EAA AirVenture Today. Please contact your regional advertising representative or Sue Anderson at 920-426-6127 or sanderson@eaa.org in EAA's U.S. Advertising Office, or Willi Tacke in our European Advertising Office at +49(0)1716980871 or willi@flying-pages.com.

HANGAR C GETS A MAKEOVER
When the snow and ice thaw, Hangar C will be getting a facelift. The hangar will be expanded to create additional exhibit space including island booths to create a more open feel within the hangar. In addition to the expansion, permanent restroom facilities will be installed between Hangar A and C. Be sure to visit Steve Taylor's blog for regular AirVenture 2010 updates at http://airventuresiteupdate.blogspot.com/.
Hangar C
Larger view
GETTING READY FOR 2010 AVIATION EVENTS
Now that the holidays are over, EAA staff members are preparing for our presence at 2010 aviation events in the U.S. and elsewhere. First up will be the U.S. Sport Aviation Expo in Sebring, Fla., Jan. 21-24. Other upcoming events include the Women in Aviation International Conference, AERO Friedrichshafen in Germany, and, of course, Sun 'n Fun in Lakeland, Florida.
ALL-NEW EAA SPORT AVIATION LAUNCHED IN JANUARY
We rang in 2010 with the re-launch of EAA Sport Aviation. Initial reaction to the magazine's re-launch has been overwhelmingly positive. Some of the phrases used in the notes we've received thus far have included "home run," "even more impressive than you had let on," "this is a giant step forward," and "stunning."  The accolades come from members and business partners who feel the magazine better addresses their interests! If we haven't yet, we would like to hear from you. Feedback is key to producing a magazine that meets the needs and interests of our broad audience.

The input we received from our membership and from our business partners (our meetings with many of you during AirVenture Oshkosh 2009 provided a great source of guidance) helped us develop an all-new Sport Aviation magazine that our entire membership - pilots and enthusiasts, builders and restorers - will anticipate, engage with, and buy from.

The new Sport Aviation serves the entire membership with more:

  • Extensive depth and breadth of aviation editorial
  • Signature content with aviation industry guest editorials
  • "How do I" content - for builders and restorers AND pilots and enthusiasts
  • Coverage of innovation and technology
  • Member involvement and participation
  • Themed issues, Flight Tests and Product Reviews
  • Connection to EAA's e-newsletters, web videos, and online community
  • EAA award-winning photography

Advertising rates will not increase in 2010 - AND-each page is 17 percent larger than the previous format. That means you get more space for your investment in the magazine that has the broadest editorial content and coverage for recreational aviation today! For more information about EAA's advertising opportunities, contact EAA's Advertising Office at 920-426-6127.

CHOOSE YOUR TARGET - WITH EAA'S E-NEWSLETTERS
EAA members dive deeper into their aviation passion through EAA's e-newsletters. Never before have you been able to reach a pre-qualified, self-selected audience that is looking for your message! Be a sponsor or put your logo and message in a banner ad in one of our e-newsletters:
  • 85,000 EAAers are going to see your message each week in e-Hotline. Put your product or service in "Deal of the Week" and stand out even more!
  • Reach 22,500 subscribers who are passionate about homebuilding with Experimenter.
  • An audience of 6,500 is interested in learning to fly - they're all yours through Reach for the Sky.
  • 78,800 young people ages 8 to 17 read Aviation Insider. Get your message out to aviation's future!
  • Put your business in front of 5,200 Canadian subscribers in Bits and Pieces.
  • We have 4,500 vintage enthusiasts that would love your message in Vintage Aircraft Online.
  • NEW! Light Plane World is dedicated to those passionate about ultralights and light-sport aircraft, and reaches 30,000 light-plane pilots, builders, and enthusiasts.
SPONSORSHIP OPPORTUNITIES
There are still a number of sponsorship opportunities for locations and activities during AirVenture 2010, but those openings usually diminish quickly after the start of the New Year. To find out more on how to raise your company's visibility during the event, contact the EAA Sponsorship Office at sponsorship@eaa.org or 800-236-1025. There are a variety of opportunities available that fit your company's needs and budget.
YEAR-ROUND SHIPPING PROVIDER
EAA has continued the partnership with C.H. Robinson. With their mode-neutral approach to trucks, trains, vessels, and planes - they bring you the best mode for your needs. C.H. Robinson is proud to offer you discounted freight rates year-round as a benefit to our partners. C.H. Robinson has multimodal expertise - truckload, flatbed, intermodal, less than truckload, and small parcel. They have 50,000 qualified contract carriers, online shipment tracking, are a Fortune 500 company, and have 100+ years of transportation industry expertise. Call or e-mail for a quote! C.H. Robinson, 480 Pilgrim Way, Suite 1300A, Green Bay, WI 54304, www.chrobinson.com, 349-sales@chrobinson.com, phone 866-281-4864, fax 920-430-8606.
EAA'S AIRSPACE ON THE WEB: TAKE CENTER STAGE ON EAA'S HOMEPAGES
For the first time - you can put your banner ad message on EAA's homepages! But that's not all. In addition to placement on eaa.org, airventure.org, and airventuremuseum.org, your message is placed on HUNDREDS of subpages that reach more than 10 MILLION VISITORS each year! Bonus Placement - you'll also receive positioning on Oshkosh365 - EAA's new online social network where people passionate about aviation stay connected year round with nearly 38,000 community members and growing! For more details about EAA web opportunities that will help grow your business, contact EAA's Advertising Office at 920-426-6127.
EAA'S 2010 SHARE THE SPIRIT SWEEPSTAKES
A Brand New Aviat Husky Could Be Yours!

The EAA Sweepstakes website is live, and with it, your chance to fly away in the grand prize - a brand new, fully equipped Aviat Husky A-1C. To top things off (including the 50-gallon fuel tank, over and over again!), the grand prize comes with a full year's worth of fuel credit from Chevron and 50,000 points in Chevron's FlyBuys™ rewards program. Equipped with a Garmin G500 and GNS 430 panel-mount avionics suite and a set of Wipaire C2200 hydraulic wheel skis, the Grand Prize Husky will take you places you've never been!

Other top sweepstakes prizes include a Honda Big Red™ MUV (multipurpose utility vehicle); a REMOS Pilot Center Sport Pilot Training Certificate; a Hamilton Men's Khaki Aviation X-Wind watch; Canon EOS 50D camera kit with lens; and a Bose Wave Music System. By entering EAA's Sweepstakes you'll help ensure aviation's future and preserve its past-all proceeds support EAA's historic and youth education endeavors.

Enter the sweepstakes today at www.winaplane.com. Entry coupons will also be in several upcoming issues of EAA Sport Aviation in the 2010 issues January, March, and May. Our prize donors help EAA make a huge impact on the future of aviation. If your organization is interested in donating to the 2011 prize package, please contact our Development Office.

EAA’s MegaMall NOW LIVE!
Members and visitors to EAA’s website now have a great shopping location - EAA’s MegaMall. This unique site is an easy, one-stop shopping experience that features online classified advertising and Flymart ads from the latest EAA Sport Aviation magazine, Aviators Marketplace, and Deal of the Week. Plus, you’ll find EAA’s online portals to our merchandise offers and member benefit programs.

“Deal of the Week” Program
Deal of the Week was launched in late December 2009, and features a members-only discount deal each week and links to more deals. Deal of the Week is also a complimentary service for our business partners and is a great addition to your marketing communications programs. Please visit www.eaa.org/megamall to view this exciting shopping experience. EAA will be offering the opportunity to showcase products in the “Deal of the Week” program including in EAA’s member e-newsletter e-Hotline that reaches more than 90,000 members every week. This opportunity will be limited. For more information contact Sue Anderson at 920-426-6127 or sanderson@eaa.org.

AVIATORS MARKETPLACE - A BIG HIT AT AIRVENTURE
EAA's Aviators Marketplace made its grand debut at AirVenture 2009, with several kiosks strategically placed throughout the grounds. The kiosks were located in the EAA Welcome Center and the four main exhibit buildings, and were met with an overwhelming response. They provided attendees with an effective tool to find exhibitors throughout AirVenture grounds, and included exhibitor booth numbers and a map.

Aviators Marketplace is a filtered search engine, providing EAA members and aviation enthusiasts with a robust shopping experience in finding whatever aviation service, product, or accessory they're looking for. To preview the web site, log on to www.aviatorsmarketplace.com. The site can also be accessed through the newly launched MegaMall at www.eaa.org/megamall, a quick find tool for many of EAA's offerings. Listing in the directory is free, however, you have an opportunity to upgrade your listing to a premier level and/or participate in the "Specials" section of the directory to increase your visibility to all shoppers.

THE BROWN ARCH - LEAVE YOUR MARK
Since the EAA fly-in (AirVenture) arrived in Oshkosh in 1970, the "Brown Arch" has been the gateway to all that existed in the world of aviation. As Tom Poberezny noted, the "Brown Arch has been the gateway to countless aviation dreams and accomplishments ... millions of people have walked under this arch to discover the innovation, imagination, and craftsmanship within the thousands of airplanes that have been a part of the 'Oshkosh Experience.'"

AirVenture 2009 brought great changes to Oshkosh with the expansion of the grounds to the rededication of the Brown Arch as "The Gateway to Aviation." But the culture, camaraderie, volunteerism, and impact have remained the same. And we want to take time to thank you for the part you continue to play at AirVenture. You have helped us nurture an environment in which innovation and entrepreneurialism soar.

We invite you to "leave your mark" permanently in Oshkosh - to purchase a tribute brick upon which you can inscribe your own message or place your company logo for all to see for years to come. When you purchase a full brick, you may select the location of your brick! Please visit the web site at www.airventure.org/arch for more information and to select and reserve your brick. As with all EAA opportunities, your commitment may be pledged over time. This opportunity also makes a great holiday gift! Feel free to call Elissa Lines direct (920-426-6101) if you have any questions.

MEMORIAL WALL
Honor the memory of that special someone whose support and passion for aviation positively impacted your life by dedicating a plaque on EAA's Memorial Wall. Located on the edge of Pioneer Airport near the Fergus Chapel, the Memorial Wall provides a dignified place for families and friends to remember and honor these loved ones. Its centerpiece is a monument formed of thousands of stones brought to Oshkosh from EAA members' home states and countries. On both sides of the centerpiece, bronze plaques are installed annually to honor individuals whose names were submitted for permanent recognition. The Memorial Wall is our way of saying, "thank you," to them for sharing their talents and enthusiasm and for inspiring a new generation of passionate aviation enthusiasts.

To have your special tribute recognized during this year's dedication ceremony at EAA AirVenture Oshkosh, your order must be in by April 12. With a donation of $350 or more, you can personalize the plaque with the person's name and outstanding details of their life. Each Memorial Wall plaque inscription allows for two text lines consisting of 28 characters each (includes spaces, punctuation, etc.). Special commemorative rubbing paper will be available before and after the service for guests to make individual rubbings of the plaque. If you would like to remember a friend or loved one by participation in the EAA Memorial Wall program, please email development@eaa.org or phone 920-426-6563 or 800-236-1025.

COMPASS HILL
Compass Hill is designed to celebrate this worldwide family and its values of quality, innovation, and the freedom of personal flight. It is a focal point standing for the values that EAA has embodied throughout its history and which it aspires to preserve for the future. Compass Hill features a full size, four-figure bronze sculpture that depicts a family on an aviation outing. Benches on the summit accompany these figures, and serve as resting places from which to view the spectacular scenery, including Pioneer Airport and the beautiful EAA grounds. During EAA AirVenture Oshkosh, this spot has an excellent view to watch arriving and departing planes and to catch a glimpse of the air show.

This is your invitation to express your love of flying in a permanent way by purchasing an engraved brick to celebrate your enthusiasm for aviation or to recognize your friends, family members, or a special occasion. Whether you are a pilot, a passenger, or someone who simply has a love of aviation, your inscribed brick on Compass Hill will be a lasting symbol of your support of flying, the people who love it, and the timeless values EAA expresses. Learn more by going to www.airventure.org/attractions/compass_hill.html.

HARRISON FORD EDUCATION SCHOLARSHIP CHALLENGE
Established by Jim and Angela Thompson, this new scholarship will enable young people of all backgrounds to apply for support to help them pursue their aviation interests. Donations to this fund will be matched by the Thompsons up to $100,000. It is their hope that EAA members and friends will support this goal, building a $200,000 scholarship fund in Harrison Ford's name, honoring his five year commitment and service as EAA's Young Eagles National Chairman. During his tenure as national leader of Young Eagles, awareness for the program soared and nearly 500,000 young people became Young Eagles.

The fund will provide assistance to young people seeking to take their FAA written pilot's exam (after completing the free online ground school training provided by EAA and Sporty's), take their first formal flying lesson, attend EAA Air Academy residential aviation camp, secure support to earn their sport pilot license, or further their passion and interest in aviation through tuition support - enabling them to pursue post secondary education at an institution of their choice. To add your support to this fund - impacting the lives of hundreds of youth - log on to www.eaa.org/support/scholarships.asp.

BE PART OF AVIATION'S GREATEST GATHERING NIGHT!
EAA AirVenture is also a great opportunity to join with the aviation community to support the next generation of flight - your future customers. The annual Gathering of Eagles fundraiser held in the EAA AirVenture Museum is a terrific event. The funds raised at the Gathering support historic preservation, youth education, and the inspirational endeavors that prepare youth of all backgrounds to become the aviators, engineers, innovators, and dreamers of tomorrow. Programs such as EAA Young Eagles help ensure that our passion for flight and the can-do spirit tied to aviation are passed to our youth. Through the years, the Gathering of Eagles has become an event that brings together every segment of the aviation community, from pilots and personalities to the world's top aviation companies and leaders. There are two ways you can be part of this tremendous event: Through the purchase of tickets and tables, and through the donation of valuable items used for the night's auctions. You can join the aviation visionaries by contacting EAA's Development Office at 800-236-1025 or at development@eaa.org. Last year's event sold out well before the start of AirVenture, so don't delay in making your plans. Complete information will be posted on the web at www.airventure.org/gathering.
WHAT'S HAPPING AT AIRVENTURE 2010
  • Salute to Veterans: Weeklong celebration highlighted by the return of actor Gary Sinise and his "Lt. Dan Band" Friday, July 30 and sponsored by EAA Warbirds of America and the Disabled American Veterans (DAV).
  • 75th Anniversary of DC-3s: DC-3s will be flocking to join the AirVenture birthday bash
  • 50th Anniversary Celebration of Piper Cherokee Aircraft
  • Oshkosh Express' 747 from Australia/New Zealand Returns
  • Fly-In Theater: Ford Motor Company and Hamilton Watches are bringing back the popular nightly movies on a five-story-high outdoor screen.
  • Air Show Performer Confirmations: Matt Younkin and Kyle Franklin, Chuck Aaron and his Red Bull aerobatic helicopter, the AeroShell Aerobatic Team, The Collaborators featuring Sean D. Tucker, and the Warbird Spectaculars.

Stay tuned for more events and attractions to be confirmed in the coming months! www.airventure.org

184 days to EAA AirVenture Oshkosh 2010!
JULY 26 - AUGUST 1, 2010

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